Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Still, the company told CNNMoney that order rates surpassed 2014 Black Friday. On July 15, Amazon launched 'Prime Day' which it had dubbed 'a one-day only event filled with more deals than Black Friday.'Ĭonsumers complained on social media that the deals during the 24-hour sale sold out too quickly and weren't on desirable items. Related: Amazon killing off its Local daily deals siteĪmazon's recent attempt at a Black Friday-style sale in July earned the company some negative feedback from unhappy customers who felt the sale was over-hyped. Instead, it's paying its workers and encouraging consumers to spend the day outdoors. REI announced last month it will not be open on Thanksgiving or Black Friday. Not all retailers are getting in on the race. According to Adobe's holiday shopping forecast, online sales are expected to increase 11% from 2014. Last week, Macy's ( M) announced some stores will open at 6:00 pm on Thanksgiving Day.īut more shoppers are expected to skip the stores all together this holiday season. The race is on among retailers to entice shoppers to spend as the biggest shopping season of the year heats up.

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